In the era of eyeball economy, can commodities not have eye-catching packaging?

2019-07-19

Packaging is an artistic, scientific and technical preparation for the transportation and sale of goods. Packaging engineering takes product packaging and its transfer process as the research object, integrates the relevant knowledge of science, engineering, art, environment, economy and trade, management, law, psychology, society and many other disciplines, involving equipment and technology, materials and structure, logistics and storage, art and design, marketing and sales, packaging recycling and other links of a discipline. For this reason, you who enter this discipline need to learn courses such as packaging materials, packaging applied mechanics, packaging technology, packaging structure design, packaging machinery, packaging printing technology, transportation and packaging, packaging decoration and modeling design. Are you looking forward to it?

Daily life has a dazzling array of goods, there are ever-changing packaging, a packaging design is the beginning of the material selection or development. For the packaging of fruits and vegetables, some researchers add nano Ag powder into the fresh-keeping packaging to oxidize the ethylene released during the ripening process of fruits and vegetables. Some add a layer of aluminum-plated fresh-keeping film into the packaging of fruits and vegetables to reduce water evaporation. Others mix special ceramic powder that can emit infrared rays into the packaging to improve the anti-microbial erosion ability of fruits and vegetables. Others mix collagen and chitosan into a fresh-keeping solution, the preservation time of the treated fresh shrimp was one week longer than that of the common method. China is a large agricultural country, the output of fruits and vegetables, fish and meat is tens of millions of tons, the total demand for packaging is very large, but also faced with the problem of loss in the circulation process, the development of appropriate packaging materials, both preservation and sterilization, can reduce the circulation of a large part of the loss of resources.

In addition, the choice of packaging materials according to the characteristics of the goods, such as parchment packaging can set off the simplicity and elegance of flowers; potato chips packaging nitrogen can prevent potato chips from being crushed, but also to prevent the fat in potato chips is oxidized; drug packaging to consider safety ...... Where there is demand, paper, metal, glass, ceramics, plastics, the five categories of packaging materials will shake off to adapt to where.

Packaging engineering is the last process of product production. Eye-catching packaging design can catch the attention of consumers in crowded similar products and leave a good "first impression". In other words, the packaging is not just a container, it has been organically integrated with the product, which is vividly expressed in the perfume packaging. Through or sweet and lovely, or noble and elegant, or simple and masculine and other different positioning of the packaging to fit the consumer's social and cultural background, in order to impress specific consumer groups. As the saying goes, "No fragrance is better than fragrance at this time".

Don't worry about your weak foundation in art, because you will also receive training in art and design. In addition, computer-aided design and computer art design are also industry trends. From zero foundation to making several pictures easily in one day, you are "an engineering student engaged in art!

Packaging is the end of production, but also the starting point of logistics, it runs through the entire logistics and transportation process, but also the guarantee of logistics. Take e-commerce logistics as an example. We enjoy the convenience of online shopping, and we are also looking forward to getting our own express delivery as soon as possible. If a product is fast, it can reach us in one day. If it is slow for three or four days, if it exceeds the psychological time limit we set, no matter how kind the seller's left "kiss" and right "kiss" call, the "boat of friendship" will turn over. Have you ever thought about such a scenario? The traditional packaging such as boxes, bags, tags, labels and so on are upgraded to the Internet of Things packaging, in order to meet the packaging protection, transportation management, on the basis of each commodity to obtain a unique code, connected to the logistics network, to achieve logistics information and intelligence. In this way, the process of goods receiving, shelving, picking up, sorting, replenishment and other processes are all intelligent operations, saving labor and storage space, while also shortening the distribution process, improving distribution efficiency, improving accuracy, reducing goods loss, protecting customer privacy and so on. Is there a feeling of future life?

In order to increase the added value of goods and transmit the information of goods, packaging engineering will also learn printing technology, how to choose the appropriate color, graphic format, printing process (such as flat printing, gravure printing, screen printing, three-dimensional printing, etc.), processing design and so on.

The packaging engineering of different schools depends on different disciplines, such as mechanical engineering, materials, printing, food, agriculture and other disciplines. Choose the packaging engineering that suits you. After 4 years of training, you will become an engineering student with artistic flavor. "People rely on clothes and horses rely on saddles". In school, you can design your own cultural shirts to package yourself, after walking out of the campus, you can also put on "beautiful clothes" for thousands of commodities ".