Green packaging, personalized packaging two trends unstoppable
Category: Company News
2019-07-19
In order to be successful in the market, brands need to understand the potential needs of consumers. Through the packaging of goods can also be achieved to help consumers in the case of not knowing how much to distinguish the specific quantity, which makes the packaging of goods more refined and practical.
In addition, personalized packaging has become one of the effective tools used by brands to attract customers. Brand suppliers have begun to use the Internet and social media to enhance corporate influence. With the popularity of "private customization" of clothing, consumers have a deeper understanding of the term "private customization" than before. For example, Heinz ketchup, which is popular in the United States with personal name labels, is very popular because you can give it as a gift to your friends and lovers. At the same time, the advancement of technology has made the product more creative and cheaper, and the rise of personalized packaging has well reflected the vitality of the packaging industry.
Green packaging will be more valued
Data show that in 2015, the national express delivery business volume was 20.6 billion, up 48% year-on-year. Preliminary estimates showed that 2.96 billion woven bags, 8.26 billion plastic bags, 9.9 billion packing boxes, 16.95 billion meters of adhesive tape and 2.97 billion buffers were consumed. These express tapes alone can circle the earth's equator more than 400 times. The vast majority of these plastic bags, woven bags, tape can not be degraded.
China's packaging market personality packaging and packaging began to prevail
In addition, the implementation of green printing is also the need to implement the concept of sustainable development of the central government, the need to implement the "people-oriented" purpose, the need to achieve energy conservation and emission reduction and low-carbon economy, beneficial to human health, saving resource consumption, and taking into account the survival and development of the next generation, is the development direction of the packaging industry in the future, and will be paid more and more attention.
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